Mia Groenewald's profile

VEGA School of Brand Leadership: Music Video

Brief:
Create a music video Select a band and a song for which a music video must be created. This may be animated, filmed, edited, etc. Research the band and grasp a good understanding of the nature of their lyrics and the message that may or may not be portrayed through the song. Consider topics like narrative and conceptual thought behind the song selected. 
Solution:
A fan-based music video made for Fever Ray’s song, ‘Here Before.’
I chose this specific song because it had no music video for it and there was no real meaning to it. I did research on what other people had to say about this song and most of them came to the conclusion that it is about rebirth and reincarnation. The words “rebirth” and “reincarnation” made me think of the movie, Wallie, where the earth has led to destruction, but in the end it restored itself. This music video is my take on the song of a world that restored (rebirth) itself from destruc- tion of man. Most of the video was shot in reverse to portray that.
The video was shot in a factory in Midrand, and all the shots (fire, ice, etc.) are real and was achieved with the help from the workers from the factory with their welding equipment.
 
Cameras: Bianca Coetzer; Mia Groenewald Actor: Casey De Menezes
Make-up: Cari van Tonder
Helping hands: Formquip and its employees 
VEGA School of Brand Leadership: Music Video
Published:

VEGA School of Brand Leadership: Music Video

Fever Ray - Here Before A college project for my Multimedia class at VEGA School of Brand Communications (PTA). Fever Ray inspired me to use one Read More

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